Golden Heritage Living ("GHL")
Raising
USD$ 1 Million
1 million GHL shares to be placed out at US$1 per share, minimum lot of US$2,500 each.
USA Investor
International Investor
Corporate History and Structure
Golden Heritage Living (“GHL”) was incorporated in the State of Wyoming in the United States on 23 February 2024 as the issuer for the purposes of this offering.
Our principal executive offices are located at 1309 Coffeen Avenue STE 1200 Sheridan, Wyoming 82801. Our agent for service of process in the United States is Cloud Peak Law LLC, located at 1095 Sugar View Dr Ste 500, Sheridan, Wyoming 82801.
Objectives
- Premier Integrated Senior Living: To offer a premier integrated senior living resort home and supportive aged care facility to seniors.
Industry Leadership: To establish a senior independent and assisted living organization that leads the industry in developing and managing Spring Tree Premier Senior Living Resort Home and Silver Tree Aged Care Facilities, meeting the evolving needs of seniors.
Financial Excellence: To achieve financial objectives, providing an attractive return to shareholders and investors while expanding under a controlled management environment.
Mission
- Premier Integrated Living: To establish a premier, 5-star integrated senior living resort home and aged care well-being facility service that will take care of all our residents’ needs
Industry Leadership: To be the leader in the senior living and residential aged care industry in Malaysia and in Asia.
Redefining Senior Living: To redefine a new Senior Living Lifestyle in Asia by offering quality living standards for the seniors without compromising our deep Asian family values.
Best Workplace: Being the best workplace that offers employees challenges and rewards.
Between 2015 and 2050, the proportion of the world's population over 60 years will nearly double from 12% to 22%.
As we stand at the crossroads of demographic shifts and societal evolution, the numbers and proportions of older individuals worldwide paint a compelling picture of the future. According to data sourced from the UNDESA Population Division in 2015, the trajectory of the aging population unfolds with striking clarity, projecting significant changes by 2030 and 2050.
2015: A Baseline Perspective
In 2015, the global population aged 60 and above stood at a formidable 901 million, constituting 12.3% of the total worldwide population. This marked the beginning of an era where the elderly played a substantial role in the demographic makeup of societies across the globe.
2030: A Steady Rise
Fast forward to 2030, and the number of individuals aged 60 and above is estimated to surge to 1402 million. This significant increase corresponds to a proportional uptick, with the elderly accounting for 16.5% of the total worldwide population. The data hints at a steady progression in the aging demographic, indicating a notable shift in the global population dynamics.
2050: A Paradigm Shift
The year 2050 looms as a pivotal juncture in the global aging narrative. Projections suggest a staggering 2092 million individuals aged 60 and above, constituting a formidable 21.5% of the total worldwide population. This marks a paradigm shift, as societies grapple with the implications of an increasingly aged population on healthcare, economic structures, and social dynamics.
Malaysia to be classified as a “Super- aged” Nation as those aged 65 and above are projected to double to 14% by 2044 and to 20% by 2056 at the current trajectory.
Common health conditions associated with ageing
In navigating the intricate landscape of an aging population, it becomes imperative to delve into the specific health challenges that often accompany the senior years. The aging process, marked by its initiation around the age of 65, brings forth a spectrum of health concerns that significantly impact the well-being of individuals in their later stages of life. In exploring the nexus between aging and health, a comprehensive understanding of common geriatric health issues is paramount.
Among the myriad challenges faced by the elderly, a range of health conditions emerges as noteworthy. These conditions span a spectrum of medical complexities, encompassing
Heart conditions (hypertension, vascular disease, congestive heart failure, HBP, & coronary artery disease
Dementia, including Alzheimer’s disease
Depression
Incontinence (urine & stool)
Arthritis
Osteoporosis
Diabetes
Breathing problems
Frequent falls, which can lead to fractures
Parkinson’s disease
Eye problem (cataracts, glaucoma, Macular Degeneration)
Cancer
As we explore the multifaceted landscape of aging, it’s crucial to recognize that the challenges faced by seniors extend beyond the realm of common geriatric health issues. While heart conditions, dementia, depression, and a myriad of other medical complexities undoubtedly pose significant hurdles, another set of concerns demands our attention:
Community Disconnection: In traditional living environments, seniors often grapple with a sense of isolation and disconnection. The lack of communal spaces and opportunities for social interaction contributes to loneliness and can negatively impact mental well-being.
Declining Health and Well-being: Maintaining physical and mental health can be challenging for seniors in standard living arrangements. The absence of dedicated facilities and services often leads to a decline in overall well-being, affecting the quality of life during their golden years.
Social Isolation: Post-retirement, many older adults face the risk of social isolation. Limited social activities and a lack of community engagement opportunities can result in feelings of loneliness and adversely impact mental health.
Concerns About Safety and Security: Safety concerns are prevalent among seniors and their families in conventional living situations. The absence of tailored security measures and safety features can lead to anxiety about personal safety and security.
Solution - Demand Drivers for Elderly Care
As the global population continues to age, the demand for elderly care is undergoing a paradigm shift, driven by a confluence of factors that challenge traditional caregiving models. Recognizing these shifts is crucial for developing innovative solutions that address the unique needs of future senior citizens.
Here are some key demand drivers shaping the landscape of elderly care:
a. Paradigm Shifts
Burdened Children: With changing societal dynamics, the traditional support system of relying on adult children for elderly care is undergoing a transformation. Today’s children are often burdened with their own responsibilities, making it challenging for them to provide the extensive care that elderly family members may require.
Technical Skills Gap: Modern healthcare demands technical expertise, and family members may not always possess the necessary skills to provide comprehensive care. This technical gap necessitates the introduction of professionals trained in elderly care.
Geographical Dispersal: Families are increasingly geographically dispersed, with members residing in different parts of the world. The physical absence of family members leaves a void in the traditional caregiving structure.
b. Financially Prepared Future Elders
The future looks promising for elderly care as more seniors are becoming financially prepared for their later years. Projected growth in pension funds, retirement benefits, and other financial instruments ensures that seniors have the means to access quality care services.
c. Introduction of New Concepts
Innovative Aged Care Home Models: Inspired by foreign players, the elderly care landscape is witnessing the introduction of innovative models that prioritize not just medical care but overall well-being. These models explore holistic approaches to aging that encompass physical, mental, and emotional aspects.
Premium Aged Care as a Status Symbol: A shift is observed where premium aged care facilities are not only seen as places for comprehensive care but also as symbols of social status. The integration of luxury and comfort becomes a significant aspect of these facilities.
d. Client Requirements:
To cater to the evolving demands of elderly individuals, elderly care solutions must be designed with the following considerations:
Physically “Liveable” Environments: Creating spaces that are not just accessible but promote active living is crucial for the well-being of seniors. This includes designing environments that accommodate mobility challenges and ensure safety.
Recreational & Social Activities: Acknowledging the importance of social connections, elderly care solutions should offer a variety of recreational and social activities to promote mental and emotional well-being.
Medical Services for Device-aided Elderly: As technology plays an increasingly vital role in healthcare, elderly care solutions need to incorporate medical services that support device- aided care. This involves integrating technology to enhance the quality and efficiency of healthcare services.
GHL Exclusive Integrated Concept
SpringTree is a community where the majority of residents are aged 55 years or above or retired from full-time employment (or spouses/partners of such residents). Residents are provided with accommodation and services, other than services provided in a residential care or aged care facility. Residents don’t need to be retired to move into a retirement resort living home. Moving into a retirement resort before retiring from full-time or part-time employment is a great way to blend into a new community and reduce the anxiety of having to take a few life changes simultaneously a few years down the track. Even after moving into SpringTree, residents may continue to be active in business as our full business center is well-equipped with high-speed internet broadband or continue with the employment or on voluntary capacity because they want to.
Springtree offers a safe, secure, and social lifestyle for people eager to enjoy independent living. There’ll be minimal levels of in-house daily personal care and support services or flexible options for ‘fee for service’ if required; 24-hour emergency support services are available to assist all residents.
SilverSpring believes in providing the best essentials for a healthier body, both on the inside and the outside. The high-quality personalized services we offer are part of a larger healthier lifestyle continuum that allows the residents, members, and clients to take responsibility for their health. We understand that every client is unique. With the combined experience and aspirations of established wellness providers from Malaysia, Australia, Thailand, Italy, Japan, United States, Germany, and United Kingdom, we are here to provide a total solution tailored specifically for SpringTree and SilverTree residents and also all seniors in general. Our promise is to deliver truly transformative results!
Focusing on greater well-being and vitality among the seniors, SilverSpring offers extensive offers an extensive selection of options based on holistic integrative approach ranging from medical and complementary health services, through detoxification to homeopathy, traditional Chinese medicine, nutrition, physiotherapy, fitness, spa, pain management, bio-energetic assessment, weight management, psycho-emotional therapy, meta-healing, brain wellness, personal training classes, stem cells anti-aging therapy to personalized supplementation to help you relax, restore and rejuvenate. State-of-the art, exclusive, non-invasive, effective technologies and techniques are being applied in SilverSpring for the well-being of all our residents, members, and clients.
SilverSpring believes proper care by compassionate professionals, good nutrition, adequate hydration, physical movement, spiritual sustenance and social engagement can make a world of difference in a senior’s health and quality of life.
Central to life at SilverTree is access to 24-hour care that changes and evolves with the residents through every stage of the aging journey. At SilverTree, we’re strong advocates of supporting every resident to live independently for as long they are able. We help residents to carry out activities that complement their own lifestyle, be that on a physical, social, or psychological level. SilverTree culture is the enduring value and priority that SilverTree staff, at all levels of the organization, place on delivering the SilverTree promise. This includes enabling residents to live the life they choose based on an ethos of love, decency, respect, and kindness – to honor the dignity and beauty of the human being at the most vulnerable stage of life.
We encourage our residents to enjoy a good life by offering an entirely different kind of residential and nursing care. SilverTree is a place where residents can enjoy fulfilling and happy lives beyond diagnosis; socializing, staying active, pursuing hobbies, and continuing to play a role in the community. At SilverTree, the health and well-being of our residents is at heart of everything we do.
Repeats, persistence and consistency of purchases
GHL’s innovative lifetime membership model is inherently designed to foster repeat purchases and sustained engagement within our exclusive retirement living communities. Here’s how it operates:
Membership Ownership: Each lifetime membership is intricately tied to one of our luxurious 1700 sq ft resort homes. This ensures that members have a tangible and vested interest in their living space, fostering a strong sense of belonging.
Age-Exclusive Residency: To maintain the vibrancy and well-being of our communities, only individuals aged 55 and above are allowed to reside in our resort homes. This age restriction creates a unique niche within the market, attracting individuals who are genuinely seeking retirement living solutions.
a. Repeats: While the lifetime membership model might not inherently allow for repeat purchases by the same individual, the business strategy shows a unique form of “repeat” through the recycling of units. Here’s how it functions:
Unit Recycling: Upon the demise of a member, GHL undertakes a refurbishment of the unit over a three-month period. Post this, the unit is made available to new members at a higher price given market dynamics. This cyclical nature ensures that there’s a continuous flow of units getting recycled and offered to new members, creating an inherent repeat mechanism.
Financing Refunds: The refund due to the previous member’s beneficiary, following their demise, is financed through the insurance scheme. This model essentially self- finances the refund, ensuring liquidity and financial stability for GHL.
b. Persistency: The persistency and consistency of purchases are key attributes of GHL’s lifetime membership model, emphasizing the enduring value that members receive:
Financial Security and Peace of Mind: The full $1 million membership fee, upon the member’s demise, is returned to their designated beneficiary. This financial assurance provides members and their families with peace of mind, knowing that their investment is safeguarded.
No Monthly Maintenance Fees: GHL stands apart by offering a truly hassle-free retirement living experience. Members are not burdened with any monthly maintenance fees, allowing them to enjoy their retirement years without the stress of ongoing expenses.
Comprehensive Benefits: GHL members enjoy a comprehensive array of services and perks, including housekeeping, dining discounts, free medical check-ups, wellness center access, stem cell therapy, and more. This breadth of benefits ensures that members consistently receive exceptional value throughout their membership.
Unique Market Positioning: GHL’s age-exclusive residency and commitment to financial security create a unique and enduring market positioning. This uniqueness, coupled with our no monthly maintenance fee policy, sets us apart and enhances the persistence and consistency of member purchases.
The model boasts strong persistence factors:
Longevity of Membership: Each membership persists until the member’s demise, ensuring a stable and prolonged association between the member and GHL.
Recycling Mechanism: The three-month window post-demise, used for refurbishing, ensures there’s a consistent and persistent rotation of units without long void periods.
c. Consistency: Several factors contribute to the consistent nature of purchases and revenue streams:
Attractive Offerings: The meticulously designed units, the financial safety nets, and the myriad of benefits cater to the luxury, security, and comfort needs of the senior demographic, consistently attracting interest.
No Hidden Charges: The absence of monthly maintenance fees, combined with the transparent financial breakdown, appeals to prospective members seeking a hassle- free and transparent financial commitment.
Predictable Revenue Streams: The refurbishment and reissuing of units post a member’s demise, at higher rates, ensures consistent and potentially increasing revenue streams for GHL. This mechanism, combined with rental income, fund yield, and REIT capital gains, ensures multiple consistent avenues of income.
Financial Recycling: The model’s strategy to refund the membership fees upon member’s demise which to be paid by insurance scheme ensures a consistent flow of capital, reducing the financial risk associated with large payouts.
In summary, GHL’s innovative business model ensures a built-in mechanism for repeated unit turnovers, persistence in memberships, and consistent revenue streams. The unique strategy of refurbishing and reissuing units, combined with its diverse financial structure and offerings, positions GHL uniquely in the market to attract and sustain members over extended periods.
a. First Mover & Connections
Pioneering Spirit: GHL’s unique concept of luxurious resort homes coupled with a comprehensive senior living experience makes it a pioneering force in the industry, especially in regions where such offerings are sparse.
Network Base: Having the presence in multiple prime locations in Asean countries gives GHL a vast network, fostering cross-connections and referrals among members across various GHL homes.
Strategic Alliances: GHL’s established connections with key stakeholders in the real estate, healthcare, and senior wellness industries grant a competitive edge in both construction and service delivery.
b. Support Base & Captive Customers
- Refundable Membership Model: A $1 million refundable membership fee ensures long-term commitment from members and creates a sense of ownership, leading to a more engaged and captive community.
- End-to-End Care: From independent living (Springtree) to assisted living (Silvertree), GHL offers a seamless transition, ensuring that members don’t look elsewhere as their needs evolve.
c. Technology Advantage:
Digital Solutions: GHL’s Ai tech infrastructure not only offers members ease of use but also empowers them with the latest in health monitoring, online community engagement, and other digital conveniences tailored for seniors.
Data Analytics: Utilizing data-driven insights to anticipate and tailor services based on member preferences and health trends, giving a personalized touch to each member’s experience.
d. Brand Advantage:
Exclusive Image: With the luxury tag and high-quality offerings, GHL is positioned as a premium brand in senior living. This exclusivity attracts a niche clientele seeking the best in comfort, care, and community.
Reputation: Continuous focus on member satisfaction and quality ensures a strong word-of- mouth, reinforcing GHL’s brand reputation.
e. System Advantage:
Recycling Units: The system of refurbishing units post-demise of a member ensures a consistent quality standard and also a continuous stream of revenue.
Financial Diversification: The unique tripartite financial model involving Membership Payment, Insurance/REIT Allocation, and Fund Allocation ensures a robust financial foundation and risk mitigation.
f. Cross Cultural Community advantages
- Exposure to different cultures encourages residents to engage with and learn from people with varied backgrounds, fostering a sense of community and mutual understanding.
- Socializing with individuals from different cultures can lead to the formation of deep and meaningful connections, reducing feelings of isolation and loneliness.
- Engaging in cross-cultural activities can help maintain mental agility and cognitive flexibility, which is beneficial for overall cognitive health.
g. Sustainability:
Continuous Engagement: Frequent events, workshops, and digital solutions ensure continuous member engagement, leading to long-term retention.
Ecological Measures: GHL incorporates eco-friendly practices in its properties that contributes to environmental sustainability and also offers an added selling point for the eco- conscious.
If the investor subscribes for GHL shares at $1 each, the possible capital gain can be 6x, 10x, 13x for FY 24,25 and 26 respectively based on the forecasted profit after tax and a price earning multiple of 15.
The mandatory IPO price of $5 would mean the investor would have enjoyed a capital gain of $4 ($5 IPO price less $1 subscription price), a possible upside of 4 times on the $1 invested.
The above is an illustration of a possible gain and does not portray as a guarantee of performance. As in all investments, there are the risks that the forecast and gains may not be realized for many reasons. These forecasts are tabled based on certain assumptions and best efforts and they can vary due to inaccuracies, wrong assumptions, ineffective execution and many other reasons. Investors need to study all forecasts carefully and make informed decisions with the guidance of professionals.
Frequently Ask Questions
Golden Heritage Living (GHL) is a leading senior living property developer and advisory organization. It specializes in creating vibrant and thriving senior living communities with a focus on excellence in strategic planning, market analysis, financial planning, and project development.
GHL distinguishes itself through its exclusive Tripartite Concept, a groundbreaking model that integrates Independent Living, Assisted Living, and Wellness Sanctuary. This innovative approach allows GHL to cater to the diverse needs of seniors, creating dynamic and holistic living environments.
GHL was founded by Mr. Mark Mak, a visionary leader. The company’s vision is to establish premier integrated senior living resort homes and supportive aged care facilities, leading the industry in developing and managing senior living communities.
GHL operates through strategically formed subsidiaries:
- SpringTree Residence: Focuses on branding Independent Active Senior Living.
- SilverTree AgedCare: Specializes in branding for Assisted Living & Skilled Nursing Care.
- SilverSpring Geriatric Wellness Centre: Geared towards branding an Integrated Wellness Centre.
GHL aims to redefine senior living in Asia by offering quality living standards without compromising deep Asian family values. The company envisions a new senior living lifestyle that prioritizes the well-being and needs of seniors.
In 2015, the global population aged 60 and above was 901 million, constituting 12.3% of the total worldwide population. By 2030, this number is estimated to surge to 1402 million (16.5%), and by 2050, projections suggest 2092 million (21.5%), signaling a paradigm shift in global demographics.
The aging population trend is influenced by a rise in life expectancy and a decline in birth rates. As people live longer, the proportion of elderly individuals increases, leading to significant changes in societal structures.
The aging process, typically initiated around the age of 65, brings forth a spectrum of health concerns that significantly impact the well-being of individuals in their later stages of life. Common geriatric health issues include heart conditions, dementia (including Alzheimer’s disease), depression, incontinence, arthritis, osteoporosis, diabetes, breathing problems, frequent falls, Parkinson’s disease, eye problems (cataracts, glaucoma, Macular Degeneration), and cancer.
Beyond health concerns, seniors face additional challenges such as abuse (physical or psychological), neglect, loneliness, discrimination (social and medical), and financial struggles. These issues contribute to the complexity of aging.
The demand for elderly care is shaped by several factors, including paradigm shifts in traditional caregiving models, challenges faced by burdened children, a technical skills gap in healthcare, and the geographical dispersal of families.
Changing societal dynamics have transformed the traditional support system, with today’s children often burdened with their own responsibilities, making it challenging for them to provide extensive care for elderly family members.
Modern healthcare demands technical expertise, and family members may not always possess the necessary skills to provide comprehensive care. This technical gap highlights the need for professionals trained in elderly care.
The increasing geographical dispersal of families, with members residing in different parts of the world, results in a physical absence that creates a void in the traditional caregiving structure.
GHL presents a unique investment opportunity by offering one million shares at an initial price of $1 per share under Reg D and Reg S. The company is strategically working towards a public listing on a major stock exchange within the next 24 months.
US $2,500 for 2,500 shares, $1 per share.
Investing in GHL offers the potential for substantial returns on investment. With the anticipated rise in share price upon compliance listing, investors have the opportunity to realize financial gains.
Investing in GHL aligns with values of creating safe, joyous environments for seniors, promoting holistic well-being, and exceeding quality care standards. Investors become part of a mission-driven organization making a meaningful impact on the lives of seniors and the communities they serve.
Tiffany – IR Executive
tiffany@apexcapital.asia
